Who are we

The Madeira Promotion Bureau (AP Madeira) is a non-profitable association founded in August 2004 by a public entity and a private entity – the Regional Tourism Board and the Funchal Chamber of Commerce and Industry.

The association was born out of the need to create an entity which together with the Regional Tourism Board (DRT) would work exclusively on the promotion of the Madeira destination.

This association comprises a group of members whose activity is mainly directed to tourist activities. The creation of synergies between AP Madeira and its members is increasingly relevant in the promotion of our destination, enabling a more assertive communication and creating relations of trust which make it easier for both parties to develop activities.

Ultimately, AP Madeira aims at being an institution that conveys all the charm that Madeira and Porto Santo have to offer to their visitors.

By presenting these islands as a destination for experiences all year round, this association seeks to simultaneously develop a set of measures that boost the diversification of the offer that the destination presents, as well as ease the access to those who are interested in visiting us.

What we do

Every year, the Madeira Promotion Bureau develops a set of promotional actions whose main objective is the promotion of the Madeira destination, both in the domestic and international markets, always according to the strategies set for the Autonomous Region of Madeira tourist sector, and its annual activity plan.

Through its activity, the Madeira Promotion Bureau creates a set of opportunities for its members by developing initiatives in the areas of public relations, congresses and incentives, fairs and events, along with other promotional activities and established partnerships.

The combination of a strong team spirit and the accessibility of its members make AP Madeira a benchmark in terms of Destination Marketing Organization. 

The team

Board of Directors


Dr. Eduardo Jesus Chairman of the Board
Dr. Sérgio Gonçalves Vice-Chairman of the Board
Dra. Kátia Carvalho Board Member
Dr. José Cardoso Board Member
Dra. Lígia Correia Board Member
Dr. Gabriel Gonçalves Board Member
Dra. Cátia Vieira Board Member

Executive Director


Roberto Santa Clara Executive Director

Strategic Planning


Sílvia Dias Strategic Planning
André Gouveia Project Assistant

Management Controller


Sónia Jesus Management Controller

Marketing Management


Isabel Góis Marketing Assistant
Francisco Correia Design and Multimedia
Carlota Sousa Digital and Social Media
Sílvia Dias Destination Marketing Management
Carina Gonçalves Marketing Assistant

Partnerships Management


Ricardo Beon Partnerships Manager
Joana Dias Account Executive
Duarte Afonso Account Executive
Juan Gonçalves Account Executive

Content & Memberships Management


Marta Henriques Content & Memberships Manager
Maria José Gonçalves Administrative Department
Sandra Gouveia Media Relations Assistant
Luís Gonçalves Media Relations Assistant

MI Destination Management


Ricardo Vieira MI Destination Manager
Maria José Sol MI Destination Assistant

Financial Management


Gonçalo Freitas Financial Manager
Carla Andrade Financial Assistant