The activities of AP Madeira can basically be subdivided into the following 5 fields:

1. Representing Madeira as a destination in fairs geared predominantly towards trade.

2. Representing Madeira as a Destination at bodies created by the central Government to coordinate promoting tourism abroad, notwithstanding the institutional and inherent tasks of the Regional Tourist Board, which is mainly being relevant as the entity that proposes the Plan for Tourist Promotion Abroad of Madeira as a Destiny, in order to subsequently obtain funding.

3.  Spokesperson with International Trade regarding Madeira as a Destination, essentially to develop partnerships, joint activities or financial or logistical support for activities of those tourist operators.

4. Entity responsible for carrying out its own specific Trade aimed promotional activities abroad, regarding Madeira as a Destination.

5.  Entity with the power to evaluate and support, both financially and logistically, promotional activities abroad of companies installed in Madeira as a Destination, as long as jointly presented and with objectives that coincide with those defined in the Promotional Plan for Tourism, to be approved annually.

The advantages for AP Madeira members in these 5 areas are:

1. Representing Madeira as a Destination in fairs geared predominantly towards trade

Participation in fairs by AP Madeira members will be discounted by an amount similar to the one attributed to them by the Regional Tourist Board (DRT) in the first semester of this year.

Members are entitled to special participation terms, in comparison to non members, with regards to any activity that AP Madeira may develop, individually or in conjunction with other associations or ICEP/ITP, within the scope of international fair participation.

2. Representing Madeira as a Destination at bodies created by the central Government to coordinate promoting tourism abroad, notwithstanding the institutional and inherent tasks of the Regional Tourist Board, which is mainly being relevant as the entity that proposes the Plan for Tourist Promotion Abroad of Madeira as a Destiny, in order to subsequently obtain funding.

- Members can participate in the plan's preparation, through informal consultation of work groups to be formed per market or per product, from amongst the members' representatives.

- Members will have first hand access to the plan in the development stage and as soon as it is approved.

- Members can be elected members of AP Madeira's committees, including the Consulting Committee, whose pre-approval ruling on the plan is binding.

3. Spokesperson with International Trade regarding Madeira as a Destination, essentially to develop partnerships, joint activities or financial or logistical support for activities of those tourist operators.

- Members may propose activities within this sphere of action.

- Members will have information and privileged access when deemed relevant to activities that are being developed within this sphere of action.

4. Entity responsible for carrying out its own specific Trade aimed promotional activities abroad, regarding Madeira as a Destination.

- Members will have privileged information about whatever activities are to be developed in this sphere of action.

- Members will have privileged access and participation when deemed relevant in whatever activities are to be developed in this sphere of action.

5. Entity with the power to evaluate and support, both financially and logistically, promotional activities abroad of companies installed in Madeira as a Destination, as long as jointly presented and with objectives that coincide with those defined in the Promotional Plan for Tourism, to be approved annually

- Members can propose or participate in these activities.

- The participation of a non-member in these activities is grounds for the proposal to be rejected.